I start with the problem and the constraints: cost, latency, data, reliability, and the people who will maintain the system. Then I help choose and build an approach that fits, from classical machine learning to fine-tuned models and LLMs.
At Webiks, I worked as a machine learning researcher and research lead, taking applied AI work from experimentation toward production. I led work on multimodal video-to-text models and built systems for Hebrew NLP and real-time computer vision.
My experience also extends to acoustic signals and scientific sensor data. In published environmental research, I used fluoroprobe spectral measurements to predict phytoplankton biomass. I bring that breadth to choosing representations, models, and evaluation methods suited to each type of data.
My graduate research at the Technion explores how LLMs use web search tools and balance retrieved information with their internal knowledge. That research informs how I think about evaluating and building reliable AI systems.